What makes the Generation Z so relevant for Leaders?

Generation Z, born between 1995 and 2010, makes up around 32% of the world’s population and is the largest generation in the world. There are a lot of stereotypes about the Generation Z. They’re lazy, entitled, and greedy – they don’t want to work and still want to make a lot of money. Is this true? Let’s find out!

In her guest article on our blog, Michelle Müller, Head of Consulting at the Generation Z agency ZEAM, reveals who the Generation Z really is and why you as a leader should pay attention to them.

Michelle Müller is 20 years old and Head of Consulting at the company ZEAM. ZEAM is a Generation Z agency that helps companies to connect, interact and understand the relevance of young people as customers and future employees. In her daily work she aspires to encourage cross-generational exchange and cooperation between the Gen Z’s, also referred to as True Digital Natives, and economic decision-makers. She wants to empower young thinking in a world ruled by older generations.

Who is the Generation Z?

Let’s start with the basics. Generation Z is born between 1995 and 2010. They account for around 32% of the world’s population and are expected to number approximately 2.5 billion people. This makes it the world’s biggest generation! Nevertheless, this is not the reality for the majority of Western countries. More people will exit the labour force than enter it in the future years. Because… the baby boomers are leaving the workforce! Because Generation Z has demographic power, businesses will be obliged to deal with and adapt to the requirements of young people as future employees. They are more open to new ways of working, such as remote work, and to the dismantling of hierarchies. At the same time, Gen Z is quickly becoming the most important customer segment for businesses. They are challenging the way products are consumed and used. Products and services that do not meet the needs of this customer group will be in trouble in the future.

True digital natives & the world in their hands

Often referred to as true digital natives, Gen Z is the first generation to grow up with the entire world on a few square centimeters in their hands. In addition to their experience in the physical world, they are used to moving, interacting, creating and being in virtual worlds. They move around the web like no other group of people and have fully integrated the smartphone into their lives.

Not only do young people move naturally through these virtual realities, but they are also influenced by what they see online because it is part of their living world. Their global connectedness has shaped their belief system, their view of the world and even how they want to work!

Future in other hands

Another notable characteristic of Generation Z is their commitment to social justice and activism. Growing up in a time of political turmoil and social unrest, they have been exposed to issues such as a global pandemic, wars and living in a world ravaged by environmental disasters.

Another challenge facing Gen Z is mental health. Studies show that young people today experience higher rates of anxiety and depression than previous generations.

Nonetheless, their future will be significantly influenced by the decisions taken by previous generations and how they cope with today’s challenges. Yet, we can only tackle the difficulties ahead if we all work together. When it comes to defining the future for Generation Z and future generations, I believe that the world needs to talk to them, not about them, and work with them, not against them!

Want to learn more about Gen Z? I look forward to taking you on a journey into the living worlds of young people and looking to the future in my closing keynote at the Global Female Leaders Summit.

Michelle Müller demonstrates how businesses may capitalize on the potential presented by her generation and how decision-makers can profit from their knowledge.

Isabella Beyer

At Management Circle, I am part of the content marketing team. Amongst others, I manage and oversee the Global Female Leaders blog. I am also responsible for the topics secretariat & assistance on the Management Circle blog as well as our social media accounts. I am delighted to inform you about current topics, trends and creative ideas.

Further Readings

Investing – Harnessing the Power of Our Choices

Cristina Jaeger emphasizes the importance of aligning our financial decisions with our values to actively contribute to a more sustainable and socially responsible future by investing in companies that offer both financial returns and positive impact.


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Relive the inspiring Global Female Leaders Summit 2023: Discover the valuable insights and empowering experiences shared by renowned speakers that left us energized and motivated. Explore the highlights and gain fresh perspectives on pushing boundaries and pursuing your goals with passion.

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