brand eins is the business magazine that looks at change. We are not interested in status quo, we are interested in what is developing. We are looking at the economy, society and culture for signs of a new era, for people and companies who are facing up to the future. We are not looking for scapegoats – we are looking for causes, circumstances and backgrounds. We have a different view of the economy, successes and failures. And on the people who do business. Not with tables and check lists – but with stories that give them ideas and that explain backgrounds and developments.