#failures #society #newwork #workingwithAmericans

Allyson Stewart-Allen

CEO

International Marketing Partners Ltd., UK

Allyson Stewart-Allen is a renowned educator, advisor, author, speaker and Non-Executive Director whose expertise in brand internationalisation and creating in-company leadership development programmes is sought by global businesses.

A Californian based in Europe for over 30 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.

She has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell and serves as a Board member of the Chartered Institute of Marketing.

Allyson is author of both editions of her best-selling book Working with Americans (2nd Edition, Routledge Nov 2019), the first business manual exclusively about the US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses and colleagues.

An experienced and frequent commentator, she lends her insights to broadcast, print and digital media across the globe.  Besides her 4-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows, including five seasons of BBC’s The Apprentice and CNBC’s The Business Class.  Other outlets regularly applying her insights include BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

A frequent keynote speaker at international conferences, Allyson has appeared on the platforms of The Global Peter Drucker Forum, The Conference Board and Financial Times Board Directors Programme.  She is also a judge for the National Business Awards, WeQual Awards, CBI/Amazon Growing Business Awards, PwC UK Private Business Awards and serves as Chair of Marketing Judges for The International Business Awards and the Chartered Institute of Marketing’s Marketing Excellence Awards.  She is one of the original mentors for the Mayor of London’s International Business Programme.

contributions

16.03.2021
13:00
Think Tank Academy

Lessons from International Business Failures: How to Win Globally and Locally

Choose your favorite topic from the parallel sessions and be part of the discussions.

Allyson Stewart-Allen | International Marketing Partners Ltd., UK

Posts

Why Local Knowledge Will Save You Money, Time and Your Reputation

Many products and advertisements forget something really important: Customers don’t wait only in a company’s home market! Allyson Stewart-Allen, CEO of International Marketing Partners and speaker at the Global Female Leaders 2020, shares with us her thoughts on this topic.