Archana Anand

Chief Business Officer

ZEE5 Global, India

Archana has the unique distinction of having helmed four successful OTT services, including two of them right from inception. With a strong background of over 23 years in driving P&L and Strategy across businesses, a keen consumer understanding and an innate instinct for Digital, she has, in her five-year tenure, been at the forefront of the digital charge at ZEE.
Archana has spearheaded the conceptualization and launch of ZEE’s digital platform ZEE5, first in India and then internationally across 190+ countries. ZEE5 today is a key global player catering to both South Asians and mainstream audiences, living across geographies.

Archana has also created and expanded strategic partnerships in India across leading telcos including Airtel, Vodafone and Idea and more recently across the globe with Robi-Airtel, Celcom, Dialog, Apigate, Lebara and many more.

Prior to joining ZEE, Archana was Director & Head Infotainment Services at Onmobile Global, a leading global VAS player. She also launched and drove to success products like ‘Help me on Mobile’-a safety app for women.

Archana’s experience spans Sales, Marketing, Client Relationships, Content, Product, Creative and User Experience. She has worked with various blue-chip companies including the Taj Group and Idea Cellular.

An articulate speaker, she is well known for her clarity of thought and bold and progressive opinions on topics like transparency, censorship etc., as also for her ability to speak across a range of topics on OTT across Global Markets, ranging from Strategy, Market entry and penetration, to Telcos, monetization, content, consumer and more.
Archana has received various awards for Business leadership, including the ‘Inspiring Women Leaders’ Award and the Alumni Award from IIM for Corporate Leadership. She has a management degree from IIM Bangalore.

contributions

12.05.2020
11:30
Spotlight

Transformation of the Media Landscape by the Rise of OTT Platforms

Archana Anand | ZEE5 Global, India