Microsoft Education, USA
Barbara is a passionate marketing executive with 20 years’ experience in B2B and B2C Marketing. She has track record in driving growth through marketing and innovation strategies across startups and multi-billion dollar businesses.
Barbara joined Microsoft as GM Education Marketing. Most recently, Barbara served as Chief Marketing Officer of Taulia, a B2B fintech company where she helped double the business through product marketing, brand building and demand generation. Before that, Barbara served as Chief Marketing Officer at Addepar, a technology platform for financial services, where she built the entire Marketing organization and helped drive 100% growth. Previously, Barbara was Senior Vice President and Managing Director of SAP Labs North America, where she drove innovation strategies, directed key innovations in Mobile, Cloud, and Big Data, and incubated various new businesses as well as the startup ecosystem. Barbara held leadership positions at SAP since 2001, including SVP Portfolio Marketing, COO Solution Marketing, and VP Supplier Relationship Management Strategy. She started European marketing for global professional services provider Towers Perrin and worked as a management consultant in London serving clients in High Tech, CPG and Financial Services, after spending several years with The Coca-Cola Company in Atlanta and Deutsche Bank in Germany.
Barbara serves on the Board of Trustees of the Anita Borg Institute for Women in Technology, the Board of Directors of the German American Business Association, and is a past Board Director of the Silicon Valley Leadership Group and SVForum. Barbara has been recognized by German Business Magazine Capital among the “Top 40 under 40”. She holds an MBA from the University of Michigan Business School and The University of Saarbruecken/Germany.
Leading in the New Disrupted World of Work
Dr Melinda Crane | Deutsche Welle TV, USA/Germany (Moderator)
Isabel Bonacker | Dr Babor GmbH & Co. KG, Germany
Barbara Holzapfel | Microsoft Education, USA
Kimberlee Harrison | Deutsche Post DHL Group, Germany
Simona Scarpaleggia | IKEA AG, Switzerland
Eva-Lotta Sjöstedt | Georg Jensen, Denmark