Weleda UK, UK
Jayn Sterland is the managing director of Weleda UK and No2 of the latest “Who’s Who of Natural Beauty” having been at the No1 spot for four consecutive years. Jayn has been with Weleda for 12 years and in that time has made to clean up the beauty industry, eliminate greenwashing and to encourage the industry to be more socially responsible for what goes on the shelf. Jayn also discovered – in the Weleda archive – Skin Food. Originally created in 1926, Skin Food has become a best-selling, multi award-winning cult classic. As a leading voice in sustainability, social and environmental responsibility, Jayn has recently been appointed chair of the British Beauty Council’s collation on sustainable beauty. In this role she hopes to inspire a more collaborative and ethical approach to these issues, and to campaign for greater transparency within the beauty industry.
Jayn Sterland | Weleda UK, UK