Marketing Director Brand Communication
With more than 15 year experience in beauty & lifestyle, Pia Steinmann is a passionate brand advocate dedicated to creating consumer centric brand experiences – as united as possible and as unique as needed. At Europe’s leading professional skincare brand BABOR she manages a shift in communication – from a B2B focused brand to a retail oriented one. Her focus is the modernization of the iconic brand – already recognized for its rich heritage – and positioning it as an international leader in precision skincare. Before stepping into this role at BABOR in 2017, Pia gained substantial marketing communication skills at global players like Rituals and Loréal. As a dedicated ambassador for women empowerment and the power of knowledge she herself is on a constant journey to broaden her perspectives. Last year she joined Columbia University (New York) for an Executive Program on Digital Marketing Strategy. Right now, next to her demanding position at BABOR, she is being trained as a coach for organizational development and personnel management.
The Power of Togetherness – How to Unite all Stakeholders while Facing the Biggest Challenge of a Company’s History
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Pia Steinmann | BABOR, Germany