Global Head Digital Transformation
Saskia Steinacker was named Head of Digital Transformation in February 2017. In this capacity, she leads Bayer¿s digital transformation in close collaboration with the Board of Management. Together with the divisions and functions she developed the company’s Digital Agenda with a focus on new business models to accelerate new growth. 2018 Saskia was also nominated for the European High Level Expert group for Artificial Intelligence which supports the implementation of the European strategy on AI. This will include the elaboration of recommendations on future AI-related policy development and on ethical, legal and societal issues related to AI, including socio-economic challenges. From 2013-2016 she lead the global digital IT function for Bayer and prior to this the Bayer North America Marketing & Sales IT unit. In both roles she successfully optimized the technology portfolio of the company to enable business strategies efficiently and reduced the time to market significantly. In 2004 she joined Bayer and held a succession of roles in Marketing, ranging from Multichannel Marketer to Head of Dialog Marketing for Diabetes Care. In this capacity she redesigned the customer interaction of the unit and launched a state-of the art CRM program. She graduated from Ecosign Academy with a degree in Communication Design and holds a Master in Business Administration from Liverpool University.